Website Redesign

Avocet Organizational Performance

The Avocet Organizational Performance website is the primary digital presence for an independent organizational consultant who works with Fortune 500 companies. The client works with senior business executives and so the goal of the refresh was to update their web presence to a more modern design that reflects her experience and professionalism within the industry. The redesign included creating a responsive design, with a polished UI, and updated content strategy.


Avocet Organizational Performance is independent consulting firm which consults with a variety of Fortune 500 companies internationally. The primary competition for the client are large, multi-service corporations (with extensive resources) so its important that the client’s web presence be modern and professional to stand out within the industry. It is an informational site to explain the client’s services, approach and as a testimonial to her expertise (via case studies and client quotes).


  • Create a responsive website
  • Refresh the UI design
  • Align with existing brand

The primary objective of this project was to provide a modern aesthetic to the clients online presence. One limitation of the previous site identified in the discovery process was that it was not responsive and so this was a priority for the redesign.


  • Modern, responsive website
  • Clarify information architecture
  • Update UI Design

Feedback from the owner: "She made the technical aspects easy to understand, kept me informed and seamlessly implemented the redesign."

Copyright © 2018  Laurissa Barnes-Roberts