ROLE: Graphic Designer—responsible for visual design and layout, organization of the content and proofing.
BRIEF: Develop the brand standards document for JA in Canada.
KEY INSIGHT: Developed based on overall vision and guidelines created by JA Worldwide.
SOLUTION: Started from scratch, working with new brand guidelines and business goals to suggest relevant content and flow and consistent but unique visual design.
RESULT: Positive feedback from JA Canada President and CEO, the VP of Integrated Brand Marketing, and other internal stakeholders.