Brand Standards

JA Canada

ROLE: Graphic Designer—responsible for visual design and layout, organization of the content and proofing.

BRIEF: Develop the brand standards document for JA in Canada.

KEY INSIGHT: Developed based on overall vision and guidelines created by JA Worldwide.

SOLUTION: Started from scratch, working with new brand guidelines and business goals to suggest relevant content and flow and consistent but unique visual design.

RESULT: Positive feedback from JA Canada President and CEO, the VP of Integrated Brand Marketing, and other internal stakeholders.

Copyright © 2017  Laurissa Barnes-Roberts