ROLE: Graphic Designer—responsible for visual design and layout, organization of the content and proofing.

 

BRIEF: Develop the brand standards document for JA in Canada.

 

KEY INSIGHT: Developed based on overall vision and guidelines created by JA Worldwide.

 

SOLUTION: Started from scratch, working with new brand guidelines and business goals to suggest relevant content and flow and consistent but unique visual design.

 

RESULT: Positive feedback from JA Canada President and CEO, the VP of Integrated Brand Marketing, and other internal stakeholders.

 

JA Canada . Brand Standards

Copyright © 2016 Laurissa Barnes-Roberts