ROLE: Graphic Designer—responsible for visual design and layout, organization of the content and proofing and preflighting.
BRIEF: Create an engaging and modern report to tell the organizations story to key stakeholders including potential donors. Build on previous year's insights to show organizational development and growth.
KEY INSIGHT: New JA Canada Brand Standards. First year JA Canada was able to use photos of all Canadian JA participants.
SOLUTION: Added organizational highlights, local student stories to tell the JA story.
RESULT: Positive feedback from JA Canada VP of Integrated Brand Marketing and other internal stakeholders.