Report Design + Layout

JA Canada / 2014–15 Annual Report

ROLE: Graphic Designer—responsible for visual design and layout, organization of the content and proofing and preflighting.

BRIEF: Create an engaging and modern report to tell the organizations story to key stakeholders including potential donors. Build on previous year's insights to show organizational development and growth.

KEY INSIGHT: New JA Canada Brand Standards. First year JA Canada was able to  use photos of all Canadian JA participants.

SOLUTION: Added organizational highlights, local student stories to tell the JA story.

RESULT: Positive feedback from JA Canada VP of Integrated Brand Marketing and other internal stakeholders.

Copyright © 2018  Laurissa Barnes-Roberts