ROLE: Graphic Designer—responsible for visual design and layout, organization of the content and proofing and preflighting.


BRIEF: Create an engaging and modern report to tell the organizations story to key stakeholders including potential donors.


KEY INSIGHT: Used Queen's University Voluntary Sectoring Reporting Tips to help inform content decisions.


SOLUTION: Added measurable impacts and accomplishments for the year as well as local student stories to communicate the JA story for the 2013-14 fiscal year.


RESULT: Positive feedback from JA Canada CEO and VP of Integrated Brand Marketing and other internal stakeholders.

JA Canada . Annual Report

Copyright © 2016 Laurissa Barnes-Roberts