ROLE: Graphic Designer—responsible for visual design and layout, organization of the content and proofing and preflighting.
BRIEF: Create an engaging and modern report to tell the organizations story to key stakeholders including potential donors.
KEY INSIGHT: Used Queen's University Voluntary Sectoring Reporting Tips to help inform content decisions.
SOLUTION: Added measurable impacts and accomplishments for the year as well as local student stories to communicate the JA story for the 2013-14 fiscal year.
RESULT: Positive feedback from JA Canada CEO and VP of Integrated Brand Marketing and other internal stakeholders.