ROLE: Graphic Designer
BRIEF: Client requested a professional and approachable brand using rich colours, and friendly imagery.
KEY INSIGHT: The logo was to incorporate an octopus and the business cards were to be half size.
SOLUTION: Made the octopus the logo and used the eight tentacles to represent the 8 modalities practiced by the client. Contrasting and rich palette of teal, ochre and deep brown were used to create approachable and professional tone.
RESULT: Read the client's recommendation.